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 There are two workshops currently on offer |
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| EMAIL MARKETING PLANNING |
a. The benefits/objectives of email marketing
b. Email marketing strategies
c. Newsletter design restrictions
d. Structuring your content
e. Managing un-subscribes
f. Optimal frequency of campaigns
g. Avoiding spam filters
h. Legal requirements and best practices
i. Building opt-in email lists
j. Measuring success
k. Budgeting for email marketing |
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| PRACTICALITIES OF MANAGING YOUR OWN EMAIL CAMPAIGNS |
a. how to update your newsletter (text, images, links)
b. how to prepare your contact lists
c. how to send a test email
d. how to schedule a campaign
e. how to personalise a newsletter
f. how to add a sign-up box to a website
g. how to set-up your campaign
h. How to measure the campaigns success |
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Workshop details |
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Duration:
2 hours |
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| Price per 1-2-1 training course: |
- £275+VAT at your location (plus travelling expenses)
- £180+VAT, over the phone with access to trainers PC screen |
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